Wednesday, 7 August 2013


How to tips: pricing unique products

As The Wall Street Journal Startup of the Year competition gets to its latter stages mentors Richard Branson and ‘Space Guru’ George Whitesides, of Virgin Galactic, have been busy trying guiding the contenders past any potential stumbling blocks.
On this week's agenda is the pricing of products, with some industries trickier to judge than others. One company which knows all about the difficulties of getting that starting price right is the Virgin Galactic, with the world's first commercial spaceline opening a business in unchartered territory.
Check out what Whitesides had to say on the subject or if you’d like to know more about the competition in general, head over to the Wall Street Journal website.
By . Senior Content Executive. Tweets at @JackPressedOn

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